Tag Archives: Matt Carey

The Doubt of the Benefit: Fake Progress and Lumosity’s “Brain Games”

, Matt Carey When ShuffleBrain CEO Amy Jo Kim took the stage at the 2011 CasualConnect game design conference, she started her speech “Smart Gamification” with a strangely defensive proviso: “I’m going to give you a quick run-through of how … Continue reading →

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0 XP: The Zynga Counterrevolution

  by Matt Carey Imagine a slot machine gambler. For hours she pumps coins into a slot for the privilege of pushing a button. Each time she pushes the button she watches an animation on the machine’s video screen. Usually … Continue reading →

Posted in Critical Conversation | Tagged Café World , Dota 2 , Facebook gamers , Farmville , Mafia Wars , , , TF2 , The Sims Social , Valve , XP grinding , YoVille , Zynga , Zynga Slots | 4 Comments