Author Archives: Steven Sukkau

by Steven Sukkau I have a strong suspicion I may be a vile person. For the most part, I enjoyed the Hitman Absolution trailer, “Attack of the Saints”. I loaded up the video, consumed what I thought was a striking, if somewhat average piece of marketing media, and went about my day. Technically, the video is stunning. I actually made a double take, unsure if the trailer was live action. My favorite pieces of media have often come from Blur studios that routinely create artful marketing trailers of such quality that they outstrip the actual product represented. I love these things, and I assumed the Hitman trailer was created in the same vein. Then Twitter erupted. One of the major voices in this was Brendan Keogh wrote, who noted the “conflation of hypersexualisation and violence” in the trailer: “Violence against women in media is fine. It’s when it is conflated Continue reading →