Author Archives: Ethan Gach

I Can’t Stop Buying Things: Amazon and Borderlands 2

Posted on October 30, 2012 by Ethan Gach

I was at my friends’ apartment watching the Eagles scrape out an undeserved victory when I tried to pre-order Borderlands 2. It was too close to the game’s release though. Even with my Amazon Prime membership I would have to … Continue reading →

Posted in Critical Conversation | Tagged 2K , AMazon , , Dead Reckoning , , EB Games , Ethan Gach , Gamestop , Gearbox , Guidebook , Gunzerker , , HDTV , How It Is , Hyperion Corp. , , , McDonald's , Pokemon: Black and White 2 , Pre-orders , Rewards Membership , , SDTV , Siren , The Eagles , Top Trumps , Troeg , XBox 360 , , Yuengling | 3 Comments

The “Entitled Ones”: Consumer Demand, “Entitlement,” and the Reception of Mass Effect 3

Posted on March 20, 2012 by Ethan Gach

By Ethan Gach If you were to walk into the bathroom in my apartment right now, you’d see a bottle of soap by the sink. The brand is Dial, it’s antibacterial, and the smell reminds me of washing my hands in … Continue reading →

Posted in Criticism , Features , Mass Effect | Tagged Ethan Gach | 12 Comments