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Imagine day in and day out enjoying something that in a very real way, engages you. You are not destroyed thereafter if you keep your wits about you. You’ll find yourself in common company, with those while not of a great kinship but still, of like mind. Some people find Jesus together, or Allah, or in their ethos, or of their ethics and love of philosophy. A recent BBC documentary called “Secrets of the Superbrands” made the rounds of the tech outlets, claiming that Apple products triggered what seemed to be religious reactions in the brain. These are the new confederacies. As the gulf between the rich and poor widens and we normalize and bat no eyelashes at grave injustices suffered at the hand of our fellow man day in and day out it seems so the capacity for empathy diminishes, even on a subconscious level. Continue reading →